![]() Since LinkedIn is a social media platform for professionals, it’s ideal for announcing new products or partnerships. Instead of recording virtual conferences and posting them on LinkedIn, the LinkedIn Live tool lets you engage with your target audience. You can also share your events with business page followers or send invitations to first-degree profile connections. Moreover, hosting virtual events helps you attract a professional audience. LinkedIn Live enables you to host virtual events that allow you to meet your audience where they are, anytime. We recommend repurposing old content like YouTube videos or blog posts if you can’t find new ideas. To do this, share tips and tricks relevant to your industry and brainstorm how-to topics sure to captivate your audience. LinkedIn’s live-streaming tool lets you establish yourself as a thought leader. LinkedIn Live offers you the ideal opportunity to put your skills in the spotlight. Here’s the thing: establishing yourself as a brand authority is critical to success in your industry. Now that we’ve covered the importance of LinkedIn Live, let’s discuss its benefits: Showcase Your Expertise 73% of B2B marketers report that using live stream videos positively impacts their marketing strategy and ROI.LinkedIn streams experience seven times more reactions than native videos.LinkedIn live streams enjoy 24 times more comments than traditional videos.Why? Because the exclusivity of using the LinkedIn Live tool brings more value to your brand. ![]() Live streaming events on LinkedIn is different than other social media platforms. What are the Benefits of Going Live on LinkedIn? Keep in mind that LinkedIn does not approve every application. Have not created your page based in China.Have not run into problems with the Professional Community Policies.Have shared original content, such as posts, photos, updates, etc.Have over 150 LinkedIn followers or connections. ![]() You can apply for LinkedIn Live if you meet the following criteria: Here’s the thing: LinkedIn Live is an exclusive feature that requires you to create an application and get approved. O End your live stream by clicking on the ‘End Stream’ button located in the upper-right Who Can Use LinkedIn Live? O Receive the link to your stream by selecting the ‘Copy Link to Video’ button O Monitor comments and commentators by using the ‘Comments’ section O Track your stream by employing the ‘Stream Health’ button and the ‘Analytics’ option
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